Clubhouse bars
A natural setting for food, drink, entertainment and brand messages with a social role.
Rugby advertising
Put your brand inside the places where rugby people gather.
Rugby clubhouses are social, structured and high dwell environments, giving campaigns a powerful mix of context and conversation.
Why rugby club media is different
From training night to the Saturday clubhouse.
Rugby club life is unusually social. Players, supporters, parents, volunteers and sponsors spend meaningful time around training, fixtures, food, drink and club events.
That makes the rugby clubhouse more than a location for a screen or poster. It is a place where familiar brands, conversations and commercial relationships can have room to develop.
The club moment
A high dwell, high belonging social space.
Rugby environments give messages time to be noticed, understood and discussed in a setting people choose to spend time in.
- Training nights and team preparation
- Matchday audiences and longer social dwell
- Sponsor, volunteer and member gatherings
The people in the room
Team based, socially engaged audiences with strong clubhouse culture.
Rugby audiences combine players, family members, supporters, volunteers and sponsors. The clubhouse is not an add on to the sport. It is central to the experience.
PlayersSupportersParentsVolunteersSponsorsVeterans and alumni
18–44core rugby audience
An ABC1 leaning environment with repeat visits, social time and strong connections to the sport.
Where a campaign can fit
Built around the way rugby club life actually works.
Choose the environment and format that best match the audience, message and moment. The strongest campaigns feel relevant to what people are already there to do.
Team areas
Relevant visibility around training, preparation, performance and belonging.
Club events
Awards, dinners, sponsor activity and fixture occasions create additional brand moments.
Best use cases
Where rugby club media can work hardest.
Use the environment to add relevance to a category that already fits the audience and the moment.
Food, drink and hospitality
Clubhouses are genuine social spaces where brands can enter a relevant moment.
Automotive, insurance and finance
A mature audience with practical purchasing decisions and local networks.
Sports, health and performance
Natural relevance around training, recovery, kit and team identity.
Format mix
Build around the clubhouse, then use the wider club occasion.
Rugby campaigns can use full motion screens in social spaces, posters around team environments and practical club amplification around sponsorship, events or partner activity.
Campaign proof and club context
Rugby media in real club environments.
Recognisable campaign placements first, followed by wider views of the social and sporting spaces around them.
UK coverage
See where rugby fits into the wider Grassroot Media network.
Explore our UK club map to see the geographic spread of grassroots locations available across football, rugby, cricket and bowls.
UKgrassroots club coverage
Zoom into the live map and explore the network by location.
Seasonal planning
Rugby is now a year round content calendar.
Pre season, domestic rugby, European fixtures, international windows, Six Nations, women’s rugby and end of season celebrations all create commercially relevant moments.
Pre season
Training, fitness, new kit and team preparation create a natural reset moment.
Club season
Regular league and cup activity brings repeat weekly audience contact.
International windows
Six Nations and wider rugby moments intensify the conversation in clubhouses.
Social calendar
Dinners, sponsor events, celebrations and tours add high dwell brand opportunities.
Categories often suited to rugby clubs:
Beer, low and no alcoholSports drinks and nutritionStreaming and sports mediaAutomotive and tyresFinance and insuranceGrooming and personal care
Rugby campaign planning
Give your brand a place inside rugby club life.
Talk to Mat about reaching rugby audiences through screens, posters, club environments and meaningful social moments.