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Active Social OOH

Advertise inside the clubs where sport is lived.

Grassroot Media puts brands directly in front of active, social sports people inside football, rugby, cricket and bowls clubs across the UK.

Plan a campaign Download the media pack

High dwell. Repeat exposure. Real club environments. Campaigns that help fund grassroots sport.

Trusted by brands including Adidas, Octopus Energy, TNT Sports, the British Army and the UK Government.

Club members looking at a TNT Sports digital advertising screen inside Wellington Som Bowling Club.
350+grassroots sports clubs
2,500+poster frames
150+digital clubhouse screens
4.3m+weekly impacts

A real world media network

Campaigns seen where sport actually happens.

From changing rooms to clubhouse bars, Grassroot Media places brands inside the venues where teams gather, conversations happen and club life carries on long after the final whistle.

Trusted by brands and organisations including

Advertiser and campaign partner logos including AMC Networks, adidas, Yorkshire Tea, Specsavers, the Department for Work and Pensions, Octopus Energy, the NHS, the Home Office, the Department for Transport, Cancer Research UK, the British Army, Asahi, Campaign Against Living Miserably, TNT Sports and the Department for Culture, Media and Sport.
AMC True Crime campaign shown on a Grassroot Media screen inside a bowls club
AMC True Crime in a bowls club environment
UK Government hospitality careers campaign shown on a Grassroot Media screen in a clubhouse bar area
UK Government screen activity in a real clubhouse bar
TNT Sports FA Cup campaign shown on a Grassroot Media screen inside a cricket club bar
TNT Sports FA Cup creative in a cricket club bar

Try the clubhouse mockup

Your advert. Our clubhouses.

Upload your own portrait creative and see how it could look on real Grassroot Media screens before you book a campaign.

Screens and posters in action

More of the media in action.

A curated cross section of screens, posters, clubhouses and sporting moments from across the Grassroot Media network.

TNT Sports FA Cup advertising on a Grassroot Media digital screen beside a busy grassroots football clubhouse bar
TNT Sports FA Cup creative beside a busy grassroots football clubhouse bar.
NHS public health campaign poster displayed beside the bar in a grassroots bowls clubhouse
NHS public-health campaign creative in a grassroots bowls clubhouse.
LEGEND Legendary Movies creative on a Grassroot Media digital screen behind a cricket clubhouse bar
LEGEND campaign creative on a Grassroot Media cricket clubhouse screen.
Government ENOUGH campaign poster displayed inside a grassroots rugby club changing-room area
Government ENOUGH campaign creative inside a grassroots rugby club.
Framed Grassroot Media campaign poster displayed inside a grassroots football venue
A framed A3 campaign placement inside a grassroots football venue.
Doro Aurora advertising on a Grassroot Media digital screen beside members in a bowls clubhouse bar
Doro creative on a Grassroot Media screen inside a bowls clubhouse bar.
Army recruitment campaign poster displayed inside a grassroots cricket club changing room
Army recruitment campaign creative inside a grassroots cricket changing room.
TNT Sports rugby advertising on a Grassroot Media portrait digital screen beside a rugby clubhouse bar
TNT Sports creative on a Grassroot Media screen beside a rugby clubhouse bar.
Grassroots football players and coaching staff celebrating together on the pitch after a match
Grassroots football: the teams and communities behind the environments our media reaches.
Two grassroots cricket players embracing on the field during a match
Grassroots cricket: active sporting communities rather than passive audiences.
Large group of bowls club members on the green holding framed Octopus Energy campaign creative
A bowls club community with Octopus Energy campaign creative at the heart of the environment.
Grassroot Media digital screen at Wivenhoe Bowls Club celebrating the club centenary and the network 150th screen
Wivenhoe Bowls Club marks 100 years alongside Grassroot Media’s 150th screen.
Grassroot Media digital screen displaying a Clevedon Promenade Bowls Club welcome message inside the clubhouse
Club-owned screen content welcoming visitors and new members at Clevedon Promenade Bowls Club.
Digital clubhouse screen displaying a welcome message for players members guests and visitors at Cogenhoe Sports and Social Bowls Club
Club-owned content giving players, members, guests and visitors a warm welcome.

The Grassroot Media difference

Not just sport fans.
Sports people.

We reach people who pay to play, coach, volunteer, watch, socialise and belong to their clubs. That gives brands something broader media environments often cannot: meaningful context.

High context

Your campaign appears in venues where sport is already part of the conversation, not just background noise.

High dwell

Clubhouses, bars, changing rooms and social spaces give audiences time to notice, process and remember.

Community trust

Revenue sharing and free support mean clubs have a reason to welcome campaigns rather than simply host them.

Proud to support the places where active lives happen

The communities create the value.

Grassroots clubs bring people together to play, compete, volunteer, socialise and belong. Those communities are what make the environment valuable in the first place.

Grassroot Media helps brands become part of those environments while making sure the clubs themselves benefit from the media activity.

Why Active Social OOH worksRead the active lives story

Plan by sport

Different sports.
Different audiences.
One real world network.

Build a national campaign or focus on 1 sport, age group, audience profile or seasonal opportunity.

FootballYounger active adults, team culture and changing room reach.Explore football RugbyABC1 leaning, structured audiences and strong clubhouse culture.Explore rugby CricketFamily, community and summer social audiences.Explore cricket BowlsActive, social and engaged older adults with strong community connection and repeat participation.Explore bowls

UK club network

Explore the network behind the campaign.

Zoom into the map to explore Grassroot Media coverage across grassroots football, rugby, cricket and bowls clubs. Use it to understand the geographic spread behind national, regional and sport-specific campaign planning.

Explore the full club network Open map in Google Maps

Independent recognition

Award-winning grassroots media.

Winner – Best Outdoor Campaign 2026Silver Marketing Association Awards
Finalist – Excellence in Innovation 2026Tendring4Growth Business Awards
View Awards & Recognition →

Proof that travels

Campaigns that are remembered.

Grassroot Media campaigns have delivered high recall across different sports, audiences and advertiser categories.

Octopus Energy campaign displayed on a clubhouse digital screen
87% brand recall for Octopus Energy in bowls clubs
Yorkshire Tea branded activation display used as proof for the cricket campaign
81% prompted recall for Yorkshire Tea in cricket clubs
TNT Sports FA Cup creative displayed on a clubhouse digital screen
75% recall across TNT Sports screen activity
View case studies

Club Spotlight

Meet the clubs behind the network.

Behind every screen and poster is a real club with its own people, history and community. Club Spotlight tells some of those stories and shows the environments where Grassroot Media campaigns actually live.

View all Club Spotlights

Dwell time gives an ad the chance to be seen.Belonging gives it the chance to mean something.Plan a campaign inside the clubs where sport is played, watched and lived.

Plan a campaign