Bowls clubs
Octopus Energy
87%brand recall
A sustained campaign reaching older active adults in trusted club environments.
Read case study →
Case studies
Real campaigns. Real club environments.
The strongest way to understand Grassroot Media is to look at what brands have achieved inside the network.
Evidence that matters
What the campaigns show.
These campaigns show what can happen when a brand appears in clubs where people are active, social and already connected to the environment.
Cricket clubs
Yorkshire Tea
81%prompted recall
High impact posters placed where cricket players spend time before and after the game.
Read case study →Play one sport. Watch many sports.
TNT Sports
75%campaign recall
First-party evidence that grassroots participants follow multiple sports, giving broadcasters and streamers a broader way to plan club media.
Read case study →Football and rugby
Adidas and British Army
76%+recall
Campaigns designed for active adult audiences in changing rooms and clubhouses.
Read case study →Bowls clubs
AMC True Crime
57%recall
A campaign that moved beyond awareness into club discussion and claimed viewing behaviour.
Read case study →National club network
Government campaigns
Real worldcommunity reach
A route to active, social audiences inside the places where sport and community meet.
Read case study →Campaigns in the real world
See screens, posters and wider activity inside club environments.
Filter real campaign proof by football, rugby, cricket, bowls, format, advertiser sector and media type.
Campaign GalleryBrowse approved photography and video from across the network.
Measurement
Build a campaign with a measurement plan, not just a delivery number.
Recall research, club feedback, viewing intent, social amplification and regional or platform data can all be considered where they suit the brief.
NoticeabilityDid people remember seeing the campaign?
RelevanceDid the message make sense in the club environment?
ActionDid it prompt viewing, consideration or a useful next step?
LearningWhat should the next campaign do differently or scale up?
Make your campaign the next case study
Plan a campaign that is remembered.
We combine the right sports, formats, creative and measurement approach around your objectives.