Grassroot Media: Facts and Network
The current factual record of our network, formats, sports, audience and company details.
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Grassroot Media Knowledge Hub
Facts, planning insight and proof from inside grassroots sport.
Use the Reference & Facts layer for direct current answers, Planning & Insight for the thinking behind the media, and News & Proof for current campaigns, clubs and evidence.
Reference & Facts
Straight answers about the network.
Current facts, definitions and practical information about Grassroot Media, our digital screens, poster network, audiences and the way clubs benefit from the media activity.
Digital Advertising Screens in Grassroots Sports Clubs
Screen specifications, environments, campaign delivery and how clubhouse screens work for advertisers and clubs.
Open reference →Poster Advertising Inside Grassroots Sports Clubs
A3 poster format, placement environments, network scale, campaign planning and club benefit.
Open reference →How Clubs Benefit From Grassroot Media
A direct explanation of free screens, club airtime, local sponsors, revenue sharing and the shared-value model.
Open reference →How Grassroot Media Campaigns Are Measured
What delivery evidence, recall studies and campaign research mean, with methodology behind current proof points.
Open reference →Grassroots Sports Advertising Glossary
Plain-English definitions of the OOH, DOOH, audience and club-planning terms used across the network.
Open reference →Frequently Asked Questions About Grassroot Media
Short answers to practical questions about screens, posters, targeting, clubs, measurement and campaign planning.
Open reference →Planning & Insight
Evergreen guides to the ideas behind the media.
Grassroot Media is built around more than a list of locations. These pages explain the audience, environment and campaign choices that make the network useful.
What Is Active Social OOH?
Why the places where people play, socialise and belong create a different kind of advertising attention.
Read insight →Why Advertising Inside Grassroots Sports Clubs Works
The practical commercial case for placing a relevant message inside a setting that people actively choose and return to.
Read insight →Sports People, Not Just Sports Fans
Why participants, volunteers, parents, coaches and committee members are more useful to understand than a generic sports interest.
Read insight →Dwell Time and Belonging
Dwell time gives an ad the chance to be seen. Belonging gives it the chance to mean something.
Read insight →Why club fixtures, news and events matter to advertisers
How useful club information helps explain the screen’s role in the venue and the setting around an advertising campaign.
Read insight →How to Plan a Grassroots Sports Advertising Campaign
A practical route from campaign objective to sport, setting, format, timing and measurement.
Read insight →Sports Documentaries Belong Where Sport Is Lived
Why clubhouse screens are a natural, context led placement for sports documentaries, series and streaming launches.
Read insight →Campaign Proof and Recall
Use real campaign evidence to understand what contextual club media can deliver and what to test next.
Read insight →News & Proof
Latest campaigns, Club Spotlights and current evidence.
Current editorial stories sit alongside the permanent reference layer, so new campaign activity can strengthen the facts and planning guidance rather than disappearing into an archive.
Why club fixtures, news and events matter to advertisers
Why fixtures, team news and useful clubhouse information matter when planning advertising on screens inside grassroots sports clubs.
Read story
British Army recruitment campaign brings You Belong Here to grassroots football and rugby clubs
See the British Army’s You Belong Here campaign on Grassroot Media screens inside football and rugby clubhouses, with photographs from participating venues.
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Lochs & Glens Holidays brings its coach holidays campaign to bowls club screens, posters and leaflets
Lochs & Glens Holidays is using digital screens, posters and take-away leaflets to bring its latest campaign into participating bowls clubs.
Read storyOne joined-up Knowledge Hub
Direct answers first. Deeper thinking and proof when you need it.
Reference pages answer current factual questions. Planning guides explain the audience and environment. News, Club Spotlight and case studies show the network in practice.
Reference → insight → evidence → action.Each layer has a distinct job.
The Knowledge Hub is designed for human planners first, while giving search engines and AI systems a clear first-party source for current Grassroot Media facts.
Ready to turn knowledge into action?
Build the campaign around the people, place and moment.
Talk to Grassroot Media about the sport, club environment and campaign format that fit your next objective.