Awards & Recognition
Grassroot Media has been recognised for both the innovation behind our grassroots sports media model and the effectiveness of campaigns delivered through our network.
Recognition for innovation, audience insight and campaign effectiveness, not trophies for trophies’ sake.
What the recognition means
From business innovation awards in Essex to national marketing recognition for campaigns in grassroots sports clubs, these results provide independent validation of an approach built around relevant audiences, trusted environments and measurable results.
2026 · Silver Marketing Association Awards
Grassroot Media and AMC Global Media won Best Outdoor Campaign for TRUE CRIME activity across the bowls club network. The campaign used the audience and environment together, placing relevant creative inside trusted leisure spaces where the message could be noticed, remembered and discussed.
Recognition over time
The most recent recognition comes first. Historical entries use the business name and formal result that applied at the time.
Tendring4Growth Business Awards 2026
Grassroot Media was selected as a finalist in Excellence in Innovation, reflecting a model that combines commercial advertising with useful digital noticeboard and sponsor infrastructure for grassroots football, rugby, cricket and bowls clubs.
Silver Marketing Awards 2024 · YourStride – Grassroots Bowls Clubs
The YourStride grassroots bowls campaign, delivered through the Grassroot Media bowls network, was Highly Commended in the Best Outdoor Campaign category. This is presented as campaign recognition rather than rewriting the entry as a Grassroot Media corporate award.
Tendring4Growth Business Awards 2023
Recognised under the company’s previous name, mbcg Ltd, now Grassroot Media Ltd. The result belongs to the same business lineage and predates the current Grassroot Media name.
NOVO Awards 2021
mbcg Ltd, now Grassroot Media Ltd, was among businesses recognised with a Classic NOVO Award in 2021. The historical name is retained here so the record remains accurate.
Historical record: there may be another earlier Tendring4Growth finalist appearance. It has deliberately not been added until the exact year, category and official wording can be confirmed.
Evidence into action
Explore how Grassroot Media reaches active, social audiences inside football, rugby, cricket and bowls clubs through digital screens, posters and relevant club activation.
