Context
Sport is already part of the room, so the campaign appears where its audience is naturally engaged with the subject.
Case study
TNT Sports in Football, rugby, cricket and bowls clubs.
A digital screen campaign proving that people who play 1 sport often follow many others.
Client
TNT SportsAudience
Multi sport players, members and social club audiencesFormats
Clubhouse digital screensHeadline result
75%+campaign recallCampaign story
What happened, and what it shows.
The brief
TNT Sports wanted to reach sports people in venues where sport is already a live social conversation. The opportunity was to move beyond a single sport label and show that grassroots players are broader sports fans.
The campaign
Full motion digital creative ran across Grassroot Media clubhouse screens in football, rugby, cricket and bowls clubs, providing repeated exposure in high dwell social spaces.
What it showed
The campaign achieved 75%+ recall. It reinforced that club audiences do not only follow the sport they play: they watch, discuss and engage with a wide range of live sport and sports content.
Why the environment mattered
More than a media placement.
Grassroot Media campaigns are built around the setting as well as the audience. The club environment gives a relevant message more time, more context and more opportunity to be discussed.
Repeat exposure
Members return regularly, giving posters and screens more than 1 chance to be noticed and remembered.
Club conversation
Clubhouses create shared social moments where relevant brands, offers and content can become part of the discussion.
Campaign planning
Want results that give people something to remember?
Talk to Grassroot Media about reaching active, social sports audiences inside the clubs where sport is played, watched and lived.