Context
Sport is already part of the room, so the campaign appears where its audience is naturally engaged with the subject.
Case study
AMC True Crime in Bowls clubs.
A bowls club campaign that moved beyond awareness into club discussion and claimed viewing behaviour.
Client
AMC True CrimeAudience
Older active adults in social bowls club environmentsFormats
Clubhouse digital screens and postersHeadline result
57%campaign recallCampaign story
What happened, and what it shows.
The brief
AMC True Crime wanted to reach an older, active audience in trusted social settings where television and entertainment are natural topics of conversation.
The campaign
Creative appeared across bowls club screens and posters, building repeated visibility around the regular routines of club life. The campaign was designed to be noticed during longer dwell moments, not simply passed in a fleeting outdoor environment.
What it showed
The campaign achieved 57% recall and generated claimed viewing behaviour. It demonstrates how a relevant entertainment message can become part of the conversation in a well chosen club environment.
Why the environment mattered
More than a media placement.
Grassroot Media campaigns are built around the setting as well as the audience. The club environment gives a relevant message more time, more context and more opportunity to be discussed.
Repeat exposure
Members return regularly, giving posters and screens more than 1 chance to be noticed and remembered.
Club conversation
Clubhouses create shared social moments where relevant brands, offers and content can become part of the discussion.
Campaign planning
Want results that give people something to remember?
Talk to Grassroot Media about reaching active, social sports audiences inside the clubs where sport is played, watched and lived.