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Case study

Octopus Energy in Bowls clubs.

A sustained bowls club campaign that put Octopus Energy in front of older active adults in a familiar, social environment.

Plan a similar campaign Explore Bowls

Client

Octopus Energy

Audience

Older active adults in trusted bowls club environments

Formats

A3 posters and clubhouse digital screens

Headline result

87%brand recall

Campaign story

What happened, and what it shows.

The brief

Octopus Energy wanted meaningful visibility among older active adults in a setting that felt social, trusted and relevant to everyday life. Grassroot Media used bowls club environments to create repeated exposure where members spend time, talk and return regularly.

The campaign

Posters and digital screen content were placed inside bowls club social spaces, creating a presence around the club calendar rather than a single passing media moment.

What it showed

The campaign achieved 87% brand recall in bowls clubs. The result supports the idea that an active older audience can be reached effectively in club environments where messages have both time and context to work.

Campaign in context

Octopus Energy in grassroots sports clubs.

Posters and digital screens photographed in the real club environments where the campaign was seen, including bowls changing rooms, lounges, bars and social spaces.

Octopus Energy poster positioned in a high-visibility clubhouse area at Waveney Bowling Club.
Octopus Energy campaign poster placed in a bowls changing room where players see it before and after play.
A framed Octopus Energy poster in a bowls clubhouse social area with direct views of the green.
Octopus Energy poster overlooking the indoor green at Banister Park Bowling Club.
The Octopus Energy poster seen within everyday club life at Cogenhoe Bowls Club.
Octopus Energy campaign poster placed beside the bar at Grange Bowls Club.
Framed Octopus Energy creative inside Hoddesdon and Rye Park Bowling Club.
Octopus Energy poster installed next to the bar at Rochford Bowling Club.
Octopus Energy creative visible beside the bar during normal club social activity at Wellington Bowling Club.
Later Octopus Energy digital-screen activity inside Brightlingsea Regent Football Club.
Octopus Energy digital creative on a wall-mounted portrait screen in a grassroots sports clubhouse.
A freestanding portrait screen carrying the Octopus Energy campaign beside a grassroots club bar.
Close-up of the Octopus Energy grassroots sports creative on a portrait club screen.

Why the environment mattered

More than a media placement.

Grassroot Media campaigns are built around the setting as well as the audience. The club environment gives a relevant message more time, more context and more opportunity to be discussed.

01

Context

Sport is already part of the room, so the campaign appears where its audience is naturally engaged with the subject.

02

Repeat exposure

Members return regularly, giving posters and screens more than 1 chance to be noticed and remembered.

03

Club conversation

Clubhouses create shared social moments where relevant brands, offers and content can become part of the discussion.

Plan your route

Use the evidence to build the next campaign.

Choose the sport, format and timing that best fit the audience and objective. Then build the creative around the real club environment.

Explore Bowls advertising →See posters, screens and activation →Return to all case studies →View original campaign research →

Campaign planning

Want results that give people something to remember?

Talk to Grassroot Media about reaching active, social sports audiences inside the clubs where sport is played, watched and lived.

Talk to Mat