Pavilions and club bars
A relaxed social environment for screens, content and messages that reward a little attention.
Cricket advertising
Reach cricket communities where summer sport becomes social life.
Cricket clubs combine players, families, volunteers, supporters and local communities in venues with long dwell and regular summer activity.
Why cricket club media is different
Long summer afternoons, pavilion life and a wider club community.
Cricket creates a different kind of club environment. It brings together players, families, visitors and volunteers across longer fixture days, training nights, junior activity and social events.
For advertisers, that means the setting can offer both active participation and the wider family and community context around it.
The club moment
Sport with time around it.
Cricket club life creates room for a message to appear before, during and after play, rather than only around the moment of competition.
- Long matchday and weekend dwell
- Pavilion, bar and outdoor social time
- Family, junior and volunteer participation
The people in the room
A broad, community led audience with family and social depth.
Cricket clubs are not only about players. They bring together juniors, parents, members, visitors and volunteers around fixtures, training, club events and long summer afternoons.
PlayersParentsJuniors and familiesVolunteersMembersSupporters
18–54core cricket audience
A broad age profile with community, family and social reach across the season.
Where a campaign can fit
Built around the way cricket club life actually works.
Choose the environment and format that best match the audience, message and moment. The strongest campaigns feel relevant to what people are already there to do.
Changing and team spaces
Repeated visibility for players through posters and practical campaign creative.
Junior and family activity
A route to the wider club community around participation, support and shared weekends.
Best use cases
Where cricket club media can work hardest.
Use the environment to add relevance to a category that already fits the audience and the moment.
FMCG and drinks
Strong fit with long dwell, clubhouse social time and outdoor summer occasions.
Travel and family brands
A natural route to parents, families and multi generational club communities.
Sports and participation campaigns
A direct route into people who already see sport as part of everyday life.
Format mix
Use the pavilion, team environment and summer club calendar together.
Cricket campaigns can build screen presence around social spaces, poster repetition around teams and relevant club amplification through fixture, event and membership activity.
Campaign proof and club context
Cricket media in real club environments.
Recognisable campaign placements first, followed by wider views of the social and sporting spaces around them.
UK coverage
See where cricket fits into the wider Grassroot Media network.
Explore our UK club map to see the geographic spread of grassroots locations available across football, rugby, cricket and bowls.
UKgrassroots club coverage
Zoom into the live map and explore the network by location.
Seasonal planning
Cricket has major seasonal moments, but club communities exist all year.
Use pre season, the domestic summer, international cricket, The Hundred, club finals and off season planning windows to create a connected annual story.
Pre season
Registration, nets, new kit and anticipation before the season starts.
Summer fixtures
Longer weekend dwell and repeated active social moments around the club.
Peak cricket windows
International cricket, The Hundred and finals create wider cultural relevance.
Club events
Junior days, awards, socials and winter planning continue the community connection.
Categories often suited to cricket clubs:
Tea, soft drinks and snacksTravel and leisureSportswear and equipmentInsurance and utilitiesCars and family brandsHealth and participation campaigns
Cricket campaign planning
Meet cricket communities where summer sport becomes social life.
Talk to Mat about cricket posters, clubhouse screens and campaigns built around longer summer club moments.