Free digital screens
Qualifying host clubs can receive a digital screen without buying the hardware from Grassroot Media. The screen is used as a club noticeboard, sponsor asset and national advertising location.
Reference & Facts
How Clubs Benefit From Grassroot Media
Grassroot Media is built around the principle that grassroots sports clubs should benefit from advertising taking place inside their venues. Depending on the format, clubs can benefit through free digital noticeboard and sponsor screens, their own screen airtime, local sponsor opportunities, campaign revenue sharing and practical creative and commercial support.
Club airtime
Under the current screen model, clubs retain around two-thirds of the airtime for their own fixtures, events, notices, sponsors and other useful content. Grassroot Media can help create and manage content rather than expecting volunteers to become screen designers.
Local sponsor value
The club's airtime creates another asset through which it can recognise or sell visibility to its own local sponsors. Revenue generated by a club from advertising sold within its own allocation stays with the club.
Poster revenue sharing
Relevant national and regional poster campaigns also share commercial value with participating host clubs. Exact arrangements can depend on the campaign and club agreement.
National advertising funds the model
Paid advertiser activity helps fund the infrastructure, operations and club benefit that sit around the network. This is why advertiser and club interests are deliberately connected rather than treated as separate systems.
Practical support
Grassroot Media also provides support around screen content, sponsor presentation, campaign activity and practical club resources where that is useful.
Why the shared-value model matters
The communities create the value.
Clubs organise teams, coach juniors, maintain grounds, run bars and events, welcome volunteers and give people reasons to return week after week. Advertising works because those communities already exist.
We don't create active-social communities. The clubs do.
Our clubs aren't valuable because advertising is there. Advertising is valuable because these communities are there.
Information last reviewed: September 2026
Related questions
How the model works in practice.
Who controls the club content on a screen?
The host club controls the content it places within its own airtime, such as fixtures, events, sponsors and notices. Grassroot Media can support with content creation and practical management.
Can local club sponsors appear on the screen?
Yes. Local sponsor content can appear within the club-controlled allocation, giving the host another sponsorship asset and communication tool.
Why is national advertising on the same screen?
National and regional advertising is the commercial layer that helps fund the wider screen model while the majority of airtime remains useful to the host club.
For clubs
Make the media useful to your club too.
Explore the free screen proposition, sponsorship tools, campaign opportunities and support available to grassroots clubs.