Exciting News from Grassroot Media!
We are thrilled to announce the launch of our latest venture: the Grassroot Media Bowls Club Network. This innovative project extends our successful advertising model, already proven in football and cricket clubs, into the world of lawn bowls. It’s a first-of-its-kind network and represents an exceptional opportunity for advertisers seeking to connect with a specific, engaged audience.
What Is the Bowls Club Network?
Our Bowls Club Network is a pioneering advertising initiative designed to reach a specific older demographic, a group known for its active lifestyle and discretionary spending. The network will consist of strategically placed A3 poster frames in bowls clubs across the UK, providing advertisers with a direct line to an affluent and receptive audience.
Why Bowls Clubs?
Bowls clubs are integral parts of local communities, offering a social and active lifestyle for their members. They are frequented by individuals who typically have the time and resources to enjoy life to the fullest. By introducing a network of advertising posters in these clubs, we offer brands a unique opportunity to engage with this audience in a meaningful and impactful way.
How It Works
The network operates on a simple yet effective model:
- Club Participation: We are initially inviting 50 clubs to participate, with each club hosting four of our A3 poster frames – two indoors and two outdoors.
- Audience Reach: With an estimated 200 members per club, our network will have a significant reach. Members typically spend around two hours on-site per visit, visiting twice a week during peak season and fortnightly off-season.
- Advertiser Engagement: We’re not just launching an advertising campaign; we’re building a community. We’re currently signing up clubs ‘in principle’ to build a robust network. Once established, this will be an irresistible platform for relevant advertisers.
- Financial Model: Clubs participate at no cost. Revenue generated from advertising is shared, with half going directly to the participating clubs.
Benefits for Clubs and Advertisers
- Clubs: This is a risk-free opportunity to generate additional revenue. Clubs can support their activities, enhance facilities, or fund community initiatives.
- Advertisers: Access an exclusive, targeted audience in a unique setting. It’s a chance to build brand loyalty among a demographic known for its brand fidelity.
Join Us on This Journey
We’re at the exciting stage of building this network and are inviting clubs to join us. There’s no risk, no cost, and a world of potential benefits. For advertisers, this is an opportunity to be part of something groundbreaking.
To learn more about the Bowls Club Network and how you can get involved, whether as a club or an advertiser, please visit our dedicated page. Here, you’ll find more detailed information, testimonials, and contact details to get started. Or, if you are ready to apply now, complete our non-commital application form here.
Stay tuned for more updates and insights on this exciting journey with Grassroot Media’s Bowls Club Network!