Why contextual creative works so well in grassroots sports clubs
There is a big difference between an advert that is simply placed somewhere and an advert that feels like it belongs there. That difference…
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The latest from Grassroot Media.
Campaign stories, practical thinking, club updates and the proof behind Active Social OOH. New WordPress posts appear here automatically.
Feed Buddy campaign shows why cricket products belong inside cricket clubs
Some advertising ideas are simple because they are right. Feed Buddy make automatic cricket bowling machines. Grassroot Media works with cricket clubs. So the…
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£3m for 5 new all weather cricket domes is good news for the game
A dome can create access. A club creates belonging. The Government’s announcement of £3m for 5 new all weather cricket domes is good news…
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Hyper local advertising in grassroots sport: Severn Trent Community Fund at Avery Fields
Grassroot Media has launched a hyper local campaign at Avery Fields Sports and Events in Birmingham for the Severn Trent Community Fund. The campaign…
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Real audiences in an age of bots
Why physical media still matters when digital traffic is becoming harder to read If 57% of the audience in one of our clubhouses was…
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World Cup Advertising 2026: How Brands Can Reach Fans Beyond TV and Social
The FIFA World Cup is one of the most valuable moments in global sport, but for brands, reaching audiences during the tournament is becoming…
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📊 How We Calculate Impacts Across the Grassroot Media Network At Grassroot Media, one of the questions we’re asked most often is: “How do…
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How Rutherglen Bowling Club Is Raising Over £750 a Year With the Grassroot Support Lottery
Finding reliable, low-effort fundraising is a constant challenge for grassroots sports clubs, particularly those run entirely by volunteers. Rutherglen Bowling Club is one of…
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Grassroot Media Reaches 142 Club Screens in 2025
From zero to 142 in a year. A strong finish and a very encouraging starting place for 2026. When we set the target of…
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