Advertise by Sector

Start with your category. Then find its place inside club life.

Explore how different advertiser sectors can use football, rugby, cricket and bowls club environments. Each page sets out the strongest audiences, useful formats, campaign ideas and relevant proof.

Plan a sector campaign See all campaign proof

TNT Sports campaign shown on a Grassroot Media screen inside a cricket club bar.

Adidas campaign displayed on a Grassroot Media screen inside a football clubhouse.

Octopus Energy campaign displayed inside a grassroots sports club.

First six priority sectors

One network. Different commercial jobs.

These pages are deliberately tailored. The audience case, recommended sport mix and campaign role changes with the category rather than repeating a generic media-owner template.

Broadcasters, publishers, streaming and sports content

Sports Media and Streaming

Tune-in, subscription and launch campaigns in the places sports people watch, discuss and share sport.

Explore Sports Media and Streaming

Sportswear, footwear, training kit and teamwear

Sportswear and Footwear

A participant-first route for boots, trainers, apparel, teamwear and athlete-led launches.

Explore Sportswear and Footwear

UK Government campaign displayed on a Grassroot Media screen inside a cricket club.

Behaviour change, public services and community information

Government and Public Information

A high-context route for behaviour change, public health, careers, safety and participation campaigns.

Explore Government and Public Information

Energy, water, broadband and home services

Energy and Utilities

A trusted community route for energy, water, switching, broadband and home-service campaigns.

Explore Energy and Utilities

UK Government careers campaign displayed on a Grassroot Media screen inside a clubhouse.

Careers, apprenticeships, skills and training providers

Recruitment and Training

Careers, apprenticeships and skills campaigns among active adults, volunteers and club leaders.

Explore Recruitment and Training

Grassroot Media digital screen inside a bowls club social space.

Holidays, cruises, short breaks and travel services

Travel and Cruises

Travel and cruise propositions for active older adults, families, couples and social groups.

Explore Travel and Cruises

How to use the sector pages

Category fit first. Media plan second.

A useful sector page should not promise that every sport or format is right for every brief. It should help identify the strongest starting route, the commercial role of the environment and what evidence should be built into the plan.

Audience fitWhich club communities best match the people who buy, influence or act?

Campaign roleIs the task awareness, launch, tune-in, education, consideration or recruitment?

Format and momentChoose posters, screens and club support around the setting and timing.

Proof and learningUse delivery evidence, recall, feedback and response where it will improve the next decision.

Next sector waves

The architecture is ready to expand carefully.

These are the next logical categories, but they should be added in reviewed batches so every page remains commercially useful rather than thin search content.

Video GamesSports EquipmentCricket EquipmentFood and DrinksHealth and WellbeingFinancial ServicesAutomotiveRetail and EcommerceTelecoms and TechnologyEntertainment and EventsHome, Garden and DIYProperty and Later LifeCharitiesClub Decision-Makers

Do not see your sector?

Tell us the commercial task. We will assess the fit honestly.

Grassroot Media can build around audience, sport, geography, format and timing. Where the network is not the right answer, we will say so.

Plan a sector campaign