When Aitana Bonmatí scored that goal to send Spain to the Women’s Euros final, it wasn’t just a moment of world-class talent, it was a reminder of why grassroots sport matters.
Earlier this year, Aitana was featured on our digital screens inside grassroots football clubs across the UK. Her Adidas campaign, captured in authentic locker rooms and clubhouse bars, ran in the very places where footballers live the game every week; not just watch it.
👟 Adidas x Grassroot Media: A Moment That Mattered
Our network gave Adidas something few media owners can: genuine access to players, not just fans.
The “You Got This” creative, full of belief, inspiration, and energy, was perfectly placed on our screens in football clubhouses in the main communal bar areas where players gather before the match and after the game to talk, discuss and watch the pro’s in action on the TV.
These aren’t fleeting roadside glances. These are deep-dwell digital environments where ads are part of the space — and part of the conversation. These are spaces people discuss what they see, and we know that when we talk about advertising, we remember it more.
🏆 Real Players. Real Clubs. Real Screens.
Aitana’s campaign was displayed in:
- Local football clubs across England
- Clubhouses with hundreds of registered players
- Community-run spaces where grassroots meets global ambition
Every image below is real — taken from a real club, on a real screen, with Aitana right there.
💬 Why It Worked
This wasn’t luck. It was planned.
- Right audience: Active, social footballers aged 16–40
- Right environment: High-attention dwell spaces like bars and changing rooms
- Right moment: A global star, tied to grassroots inspiration
That’s the Grassroot Media difference, we don’t just put ads near football. We put them in football.
🧠 Let’s Plan Your Campaign
We’ve worked with brands like Adidas, the Department for Transport, Octopus Energy, The Home Office and the British Army to help them connect with players where it counts.
If your brand wants to show up in football clubhouses this season, or in rugby, cricket, or bowls, we’re ready.
🎯 Targeted, trusted, community-first advertising getting brands in front of active-social audiences.
📅 Ready to reach real footballers in real clubs? Let’s chat.