See where we’re up to using our map below (open the legend and deselect cricket, football, rugby etc. to be left with bowls):
As we move out of January (where did that month go), we thought it would be a good idea to update people on the world’s first Bowls Club Advertising Network. This unique network, combining OOH posters and leaflets hosted at the clubs’ bars, is offering a new way to target and engage one of the most influential yet underserved demographic groups: the Over-55s.
By the Numbers (as of 31/1/24):
- Number of Clubs: 93
- Poster Frames per Club: 6
- Leaflet Holders: Available at each club bar for direct take-home messaging
- Weekly Footfall: 115,692 individuals
- Demographic: 87% aged 55 and above
- Average On-Site Time: 2 to 3 hours per visit
A Captive Audience in a Community Setting
The network is ready (launching properly on 1st March) to put brands prominently in a community-centered environment where a footfall of over 110,000, primarily aged 55+, spend 2 to 3 hours per visit. This isn’t just exposure; it’s deep, engaged interaction in a setting that fosters relaxation and discussion.
Customised Campaign Solutions
We pride ourselves on the versatility of our networks. Whether your campaign is a short, impactful burst or a long-term strategic placement, we provide options ranging from a single poster for two weeks to a full-season domination of all available poster spaces.
The Launch Advertiser Package: A Prime Opportunity
Our Launch Advertiser Package epitomises the essence of targeted, effective advertising. Secure a spot on a poster at each of our 93 clubs for the remainder of the year and your messages (you can change the copy once a month at no extra cost) resonate through 7 million impactful engagements with the over-55s demographic over 37 weeks, all for an investment of less than £20,000. This isn’t just an advertising opportunity; it’s a testament to the power of strategic placement and audience understanding.
A Commitment to Grassroots: Nurturing Community Ties
At the core of our network is a commitment to the grassroots. We ensure that 50% of our revenue directly goes the clubs, reinforcing the communal spirit and underscoring the importance of your investment. By choosing to advertise with us, you’re not just capturing an audience; you’re contributing to the enrichment and sustainability of local communities. And the clubs and audience know it, so expect a lot of feel-good factor.
Final Thoughts
The Bowls Club Advertising Network offers more than a traditional advertising medium; it’s a bridge to a demographic that values quality, community, and engagement. As this network continues to grow and evolve, we invite forward-thinking advertisers to join us in this unique journey. It’s time to place your brand not just in the line of sight but at the heart of Over 55s community life, where every impression is meaningful and every engagement counts.