A Successful Season for Grassroot Media’s Cricket Club Network: Octopus Energy & The Army Lead the Way ⚡🎖️
As the cricket season draws to a close, we at Grassroot Media are proud to reflect on another successful year for our Cricket Club Network. This year, we welcomed two outstanding advertising campaigns from Octopus Energy and the Army, helping to create a winning combination for brands, cricket clubs, and the communities they serve.
The network, which provides a direct link between advertisers and the cricketing audience, has once again proven to be an invaluable platform. By placing advertising right where it matters most—in the heart of the clubhouse—brands have been able to engage with a physically active, affluent, and community-minded audience at a time when they are most engaged in their passion for sport.
Why It Works
Our media placement within clubhouses—whether it’s in the changing rooms, the bar areas, or other communal spaces—is designed to capture attention when players and spectators are at their most receptive. With no competing ads in these spaces, the messages land with an impact that’s hard to achieve elsewhere.
For brands like Octopus Energy and the Army, this meant connecting with cricket players and fans in a way that felt authentic and natural. Both brands used their campaigns to build awareness and drive engagement among club members—whether it was showcasing Octopus Energy’s commitment to sustainability or highlighting career opportunities with the British Army.
How the Clubs Benefit 🏏
But the benefits extend beyond the advertisers. The cricket clubs themselves are at the heart of our network, receiving direct revenue through our revenue-sharing model. This additional income helps grassroots clubs reinvest in facilities, coaching, and other essential areas, ensuring the sport continues to thrive at every level. Importantly, this model provides support regardless of the size of the club, meaning small and large clubs alike can benefit.
For example, one club reported that the funds from their participation in the network were instrumental in upgrading their showers, while another used the revenue to support junior coaching initiatives. It’s a win-win scenario for everyone involved.
Results that Speak for Themselves 📊
Our Octopus Energy campaign case study is a testament to the effectiveness of our approach. Read the full case study here to see how the brand reached thousands of club members and how the club network continues to provide strong returns for advertisers.
With tens of thousands of engaged cricket fans and players interacting with these messages during the season, the ROI for advertisers is clear. The targeted and relevant nature of the campaigns ensures that brands not only reach their audience but do so in a positive environment that fosters trust and engagement.
Looking Ahead to 2025 🏆
We’re already gearing up for next summer’s cricket season. If your brand wants to make a real impact in front of thousands of active, engaged cricketers, now is the time to start the conversation. With no other advertising distractions and a highly relevant audience, this is your chance to hit your competitors for six and make your brand a natural part of the cricketing experience.
Want to get involved? Drop us a line, and let’s talk about how you can be part of the Grassroot Media Cricket Club Network in 2025.