Grassroot Media, a project from parent company mbcg Ltd, is excited to announce the expansion of our innovative advertising model to the world of lawn & indoor bowls. Our new Bowls Club Network is not just an advertising space; it’s a community-focused initiative designed to connect brands with an engaged and active over-50s audience.
The Network:
- Currently comprises 66 clubs, with plans to grow organically.
- Each club hosts four A3 frames, totaling 264 frames.
- Frames are strategically placed both indoors and outdoors.
- Additional DL leaflet holders provide an opportunity for advertisers to distribute printed materials.
Audience Insights:
- Average club membership: 246 members.
- Average visit frequency: 2.5 times per week (April to October).
- Fortnightly footfall: 243,540 including visiting/away players.
- Each visit offers 8 potential impressions per member, totaling 1,948,320 impacts.
The Power of Targeted Advertising:
The Bowls Club Network offers a unique avenue to reach a specific demographic. It’s an excellent platform for brands targeting the active, over-50s audience, a group known for their brand loyalty and spending power. Compared to traditional media like Saga Magazine and TV Times, our network provides a more direct and interactive way to engage this demographic.
Opportunities for Advertisers:
- Reach a targeted, affluent audience.
- High visibility in communal areas of the clubs.
- Integrated advertising options with posters and leaflets.
- Direct community engagement and brand presence.
As we continue to expand this network, we’re keen to collaborate with brands and agencies that align with our community-focused approach. If you’re interested in tapping into this unique market or have any inquiries, please get in touch with Mat on mc@mbcg.media.
For potential advertisers, this is not just a chance to advertise; it’s an opportunity to be part of a community, to connect and engage with an audience that values quality and commitment.