Context
Sport is already part of the room, so the campaign appears where its audience is naturally engaged with the subject.
Case study
Yorkshire Tea in Cricket clubs.
A high impact cricket changing room poster campaign built around repeated visibility where players prepare and socialise.
Client
Yorkshire TeaAudience
Cricketers and club communities before and after the gameFormats
A3 changing room postersHeadline result
81%prompted recallCampaign story
What happened, and what it shows.
The brief
Yorkshire Tea needed a highly relevant cricket environment that put its message in front of real players, rather than generic sports viewers.
The campaign
Posters were placed in cricket club changing rooms and communal areas, providing repeated visibility before and after play in a natural team setting.
What it showed
The campaign achieved 81% prompted recall. It is a useful example of why familiar, high visibility changing room media can deliver strong brand memory in grassroots sport.
Campaign in context
Yorkshire Tea in cricket clubs.
Framed posters, changing-room placements, campaign leaflets and clubhouse activity photographed in the real cricket-club environments where the campaign was seen.
Why the environment mattered
More than a media placement.
Grassroot Media campaigns are built around the setting as well as the audience. The club environment gives a relevant message more time, more context and more opportunity to be discussed.
Repeat exposure
Members return regularly, giving posters and screens more than 1 chance to be noticed and remembered.
Club conversation
Clubhouses create shared social moments where relevant brands, offers and content can become part of the discussion.
Campaign planning
Want results that give people something to remember?
Talk to Grassroot Media about reaching active, social sports audiences inside the clubs where sport is played, watched and lived.