At Grassroot Media, we believe grassroots sport is one of the most powerful forces for good in the UK. That is why we are proud to support Football Shirt Friday, the national campaign from Cancer Research UK and the Bobby Moore Fund, by donating advertising space across our football and rugby clubs.
Throughout April, our digital screens are helping to raise awareness and encourage support for this important campaign. But for us, it is about more than just giving up screen time. It is about standing with the grassroots community and using our platform to help causes that matter.
The Power of Clubhouses
Clubhouses are where grassroots communities come together. They are the social core of a club. Players. Fans. Volunteers. Families. All gathered in the same space.
This makes them the perfect place to share a campaign like Football Shirt Friday. These screens are trusted sources of club news, local opportunities, and messages that people genuinely notice. When a campaign shows up here, it carries weight. Check out our case studies if you don’t believe us.
Football Shirt Friday Belongs in Grassroots Sport
The campaign is brilliantly simple. Wear your football shirt. Donate to the cause. Share the message.
All money raised goes to support bowel cancer research through the Bobby Moore Fund. It is a cause that resonates deeply within the football community and beyond. By giving the campaign a voice inside grassroots clubs, we are helping it reach the people who care the most.
A Mission That Aligns
At Grassroot Media, we are committed to making advertising work for good. Our network exists to support clubs. That includes helping them earn revenue from commercial campaigns. But it also includes giving space to important causes that deserve to be seen.
We are proud to support Football Shirt Friday. It is a brilliant example of how sport can unite people, start conversations, and drive action that matters.
Want to Reach Grassroots Audiences?
If your campaign belongs inside real sports clubs, we would love to talk. From community health to cause-based campaigns to brand activations, we can help you reach loyal, active audiences in trusted social spaces.