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From Zero to 100: Grassroot Media’s Digital Network Powers Into Rugby Clubhouses

Digital screen inside a grassroots rugby clubhouse displaying Asahi’s “Rugby Like Never Before” campaign, mounted above a bar area with visible first aid kit, drinkware, and a gold foil curtain to the side.

In just under a year, we’ve gone from a handful of pilot screens to a full-blown network of 100 digital advertising screens live across grassroots sports clubs.

🎯 And not just any clubs, we’re talking real clubhouses, real sportspeople, and a loyal, passionate audience engaging with our screens in bars, lounges, and changing rooms across the country.

One of the standout activations running right now is Asahi’s powerful Rugby Like Never Before campaign, marking their sponsorship of the Women’s Rugby World Cup 2025. With visuals showing players in action and a bold call to celebrate the game, this is a campaign made for the grassroots setting.

📺 Asahi’s creative is now playing in rugby clubhouses across England, connecting their brand to the very players and supporters who live and breathe the game every weekend.

Our network is different. We don’t do background noise. We do high-attention dwell spaces, where content gets seen and remembered. Brands like Asahi, Adidas, the Army and Octopus Energy are already making the most of it.

💡 Got a message for grassroots sport? There’s now 100 trusted, targeted, club-approved screens ready for it.

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