What sports does Grassroot Media cover?
Football, rugby, cricket and bowls. Campaigns can use one sport or a combination of sports depending on the brief, audience, geography, season and available inventory.
Reference & Facts
Grassroot Media: Facts and Network
Grassroot Media is a UK media owner specialising in advertising inside grassroots football, rugby, cricket and bowls clubs. We operate digital clubhouse screens and A3 poster placements, giving advertisers access to active, social sports communities while ensuring participating clubs benefit from the media activity. Grassroot Media Ltd works directly with hundreds of grassroots sports clubs across the UK.
Current network at a glance
The current first-party network facts.
350+grassroots sports clubs
2,500+poster frames
150+digital clubhouse screens
4sports: football, rugby, cricket and bowls
4.3m+weekly impacts
Figures last verified: September 2026
Where does Grassroot Media operate?
Across the UK, through direct relationships with grassroots sports clubs. The UK Club Network page provides the current coverage view.
What advertising formats does Grassroot Media operate?
Portrait digital clubhouse screens, A3 poster placements and appropriate club amplification or activation. The exact mix is planned around the campaign rather than forcing every brief into the same format.
Who does Grassroot Media reach?
Players, members, volunteers, coaches, committee members, parents, supporters and visitors. We describe them as sports people and active-social audiences rather than simply generic sports fans.
How does Grassroot Media work with clubs?
Grassroot Media works directly with participating clubs and is built around shared value. Depending on the format, clubs can benefit from free screens, their own screen airtime, local sponsor opportunities, campaign revenue sharing and practical support. See the factual club-benefit explanation.
How are venues classified by sport?
Sport labels used for media planning describe the audience or sporting use relevant to a campaign, not necessarily the legal identity or name of the host organisation. A cricket club that hosts football activity, for example, can be included in an appropriate football venue group when the audience and use of the site make that relevant. Multi-sport and seasonal venues can therefore appear in more than one planning group.
Company identity
Who is Grassroot Media Ltd?
Grassroot Media Ltd is the legal company operating the Grassroot Media network. Company number: 11272006.
Registered office: Foresters Hall, 13 Sydney Street, Brightlingsea, Essex CO7 0BG.
The business previously traded under the mbcg Ltd name before becoming Grassroot Media Ltd. This page is intended to be the current factual company/network record; the About page tells the fuller story.
Information last reviewed: September 2026
Need the current network facts for a brief?
Use the reference layer, then build the plan.
Talk to Grassroot Media about the current inventory, sports, geography and campaign window that fit your objective.