Real-World Club Usage Data
When we provide footfall numbers for our grassroots sports clubs, they’re rooted in reality—not guesswork. Our audience data is derived directly from:
- Fixture schedules: Real matches and events happening weekly.
- Training sessions: Scheduled weekly training attended by players.
- Membership numbers: Verified club memberships and regular player attendance.
- Data from club managers and councils: Direct feedback and official club records.
Unlike some other Out-of-Home (OOH) advertising locations where impressions might be fleeting and based off of a relatively small sambple size, our venues host engaged players who actively spend hours training, socialising, and competing—not just briefly passing by.
Verified by Player Panel Surveys
To validate audience engagement and ad recall, we regularly conduct in-depth surveys via our dedicated Grassroots Player Panel:
- Up to 400 real respondents per survey: Genuine club members and players.
- Distributed via club admins: They understand that participation directly benefits their clubs.
- Survey measures include:
- Unaided and prompted brand recall
- Visual recognition of specific ads
- Audience sentiment towards advertised brands
For example, a recent campaign featuring Adidas and the British Army on our digital screens achieved over 76% recall—demonstrating real, measurable impact.
Why Our Players Participate
Our survey participants aren’t anonymous individuals from a marketing panel—they’re deeply invested in their sports communities. Players actively engage because:
- Advertising directly funds their clubs: Revenue generated is shared, making players enthusiastic supporters.
- They respect supporting brands: Players appreciate and are loyal to brands visibly supporting grassroots sport.
- Incentivised participation: Regular cash prize draws or rewards for their club encourage enthusiastic and meaningful responses.
Why This Matters for Advertisers
When you advertise with Grassroot Media, you’re not merely buying “impressions”—you’re securing:
- Genuine attention: Players actively notice ads because of extended dwell times.
- Proven recall and trust: High brand recall rates verified by real survey data.
- Community authenticity: Ads are seen in trusted, community-focused environments.
In short, your investment is backed by verifiable results, not assumptions.
Real Results, Real Impact
87% brand recall—because they actually saw it in the club they play for.
With Grassroot Media’s Active Social OOH advertising, your brand message doesn’t blend into the background—it’s noticed, remembered, and trusted by a genuinely engaged audience.
Interested in more detail?
Reach out to discuss how our grassroots sports advertising can deliver accountable, measurable results for your brand.