Octopus Energy, the UK’s most awarded energy supplier, has launched a new cricket-themed advertising campaign, building on their success advertising in our bowls clubs. This campaign, featuring posters in the world’s only network of poster frames in cricket club changing rooms, not only showcases their creative marketing but also drives crucial funding into grassroots sports.
The Unintentional Cricket-Themed Reviews
The campaign is built around three unintentionally cricket-themed reviews found on Octopus Energy’s Trustpilot page. These reviews provided the perfect springboard for a series of witty and engaging ads, cleverly blending the world of cricket with the benefits of Octopus Energy. You can find these posters in cricket club changing rooms nationwide, bringing a smile to players and fans alike. Here are some pictures of the campaign in action:
Supporting Grassroots Sports
Octopus Energy’s investment is more than just eye-catching posters with a contextually relevant message for where they are placed, it drives significant revenue into grassroots sports through our revenue-sharing model with the clubs. This funding, which would never have reached the grassroots level otherwise, supports the sustainability, growth and development of local cricket clubs. Players, aware of this support, are more inclined to back the brands they see in their clubs. This is evidenced by the successful Yorkshire Tea case study, which achieved an 81% prompted recall rate in cricket club changing rooms. You can read more about it here.
Building on Past Success
This new campaign follows on the heels of Octopus Energy’s successful advertising initiative in bowls clubs. Their innovative approach and community-centric strategy were highlighted in a detailed case study, which you can read here.
With Grassroot Media, Octopus Energy is not just promoting their brand but also fostering a sense of support and loyalty among local sports enthusiasts. Their creative and impactful campaigns are a testament to how thoughtful marketing can benefit both businesses and the communities they serve.