As we approach the end of our inaugural year witht he bowls clubs, I’m thrilled to share some incredible milestones we’ve achieved with Grassroot Media’s Bowls Club Advertising Network. For marketers and advertisers looking to connect with a unique and engaged audience, our journey over the past year offers exciting opportunities for 2025.
From Zero to 118 Clubs: Building the World’s First Bowls Club Advertising Network
- Rapid Expansion: In just one year, we’ve grown from nothing to a network of 118 bowls clubs across the UK.
- Unique Environment: Bowls clubs offer a distinctive setting to reach an audience that’s often overlooked—active, health-conscious over-55s who are deeply engaged in their communities.
Campaign Highlights and Success Stories
- Public Health England: We kicked off with pro bono campaigns to prove the concept and deliver valuable health messages to local communities.
- Your Stride Campaign:
Scope: Ran in 20 clubs and included leaflet distribution.
Recognition: Shortlisted for an award at the Mature Marketing Association Gala Awards.
Impact: Demonstrated strong engagement from club members, validating the effectiveness of targeted grassroots advertising.
- Octopus Energy:
Performance: One of the best-performing campaigns we’ve ever seen.
Results: High brand recall and significant action taken by club members.
Case Study: Read more here.
- AMC Networks – True Crime Channel:
Engagement: Brought fresh and engaging content to our clubs.
Feedback: Received overwhelmingly positive responses from club members.
Why Bowls Clubs?
- Demographic Reach: Access to an affluent, health-conscious over-55s demographic.
- Community Engagement: Members visit clubs multiple times a week, ensuring high visibility and engagement.
- Underserved Audience: An opportunity to reach a segment that’s not saturated with advertising noise.
Looking Ahead: Opportunities for Advertisers in 2025
- Year-Long Campaigns: We’re able to do more year-long campaigns.
- Flexible Campaign Options: From short-term promotions to extensive campaigns across all clubs.
- Enhanced Offerings: Introduction of digital screens and interactive content to further engage club members.
Introducing the “Club Savings & Income Hub”
- Supporting Clubs: We’re launching a platform to help clubs generate additional revenue and save money.
- Brand Partnerships: Collaborating with reputable organisations to offer services beneficial to clubs.
- Mutual Benefits: Brands can align with community-focused initiatives while clubs gain valuable resources.
Expanding Services: Website Development for Clubs
- Case Study: Developed a new website for Brightlingsea Bowling Club.
- Opportunity: Enhancing the digital presence of clubs provides additional platforms for advertiser content and promotions.
Why Partner with Grassroot Media?
- Proven Success: Our campaigns have delivered measurable results, high engagement rates, and have been recognised by industry awards.
- Exclusive Access: Advertisers benefit from category exclusivity within the network.
- Community Impact: Aligning with grassroots clubs enhances brand perception and supports local communities.
Join Us in 2025
We’re excited about the growth and opportunities that lie ahead. If you’re a marketer looking to tap into a unique and engaged audience, we’d love to explore how Grassroot Media can help achieve your goals.
Get in Touch
- Email: mc@mbcg.media
- Phone: 07469 920 470
- Website: www.grassrootmedia.co.uk