Every day, grassroots sports clubs across the UK are alive with energy: players, fans and volunteers coming together for sport, community and connection. In 2025, Grassroot Media has channelled that energy into meaningful support for one of our charity partners, Shelter.
Using attention grabbing digital screen ads and carefully placed posters, we have helped Shelter share their powerful message about will writing: a simple act that directly supports their vital work tackling homelessness. From football club bars to bowls club lounges, the message lands where people are most engaged: in the spaces they love, surrounded by the teams they care about.
Shelter’s campaign is already helping raise the funds needed to change lives. Learn more about how writing a will with Shelter can make a lasting impact here.
Could your charity be next?
We are now accepting applications for our 2026 charity partnerships. If you are a charity looking to reach an engaged, community minded audience, we would love to hear from you.
And if you are a brand or media planner looking for impactful, community based advertising, our growing network, with more than 2,500 posters and almost 100 digital screens, gives you direct access to the people who make grassroots sport happen.