We’ve had a busy start to 2025 at Grassroot Media, with exciting developments across our grassroots sports club networks. From fresh campaign launches to new opportunities for brands to connect with our highly engaged audiences, here’s the latest from us.
Flawless Execution: Army’s New Copy is Live
Our latest copy update for the Army’s recruitment campaign has gone live across both our digital screens and posters in grassroots sports clubs. This new campaign highlights Army apprenticeships and the huge variety of career opportunities available.
- Digital screens: The update was executed within a few working hours of receiving the new creative.
- New messaging: The campaign focuses on the apprenticeship offering in trades such as bricklaying and electrical work (see above).
This level of agility and efficiency is what makes our network a standout choice for brands looking for rapid and impactful execution in real-world, community-driven environments.
AMC True Crime & Octopus Energy: Strong Campaigns in Bowls Clubs
Bowls clubs continue to be a prime environment for advertisers looking to engage a socially active, over-50s audience. Our advertisers are seeing great success:
- Octopus Energy is back for a second year, following a fantastic campaign in 2024 where they achieved an 87% brand recall.
- AMC True Crime is live with fresh creative, engaging bowls club members with their thrilling content.
- Bowls clubs reach: Over 120,000 players and spectators per week, making them a powerful and underutilised advertising channel.
A New Advertiser Joins Our Digital Screens Network
We’re thrilled to welcome our first non-Army advertiser to our brand-new digital screen network inside grassroots sports clubhouses. This marks a major milestone as we expand the reach and value of these high-dwell-time environments.
Our screens are placed in club bars and social areas where players and fans spend hours before and after matches. More advertisers are set to follow, and we expect this network to grow significantly in 2025.
Opportunities for Advertisers: What’s Available?
If you’re looking to engage real sports participants, not just fans, we have prime placements available across multiple formats:
- Bowls club posters – Available now for brands targeting an active 50+ demographic with high dwell time and proven engagement.
- Grassroots sports digital screens – Perfect for dynamic content in club bars, reaching players, coaches, and supporters.
- Cricket club posters – Running throughout the UK cricket season, ideal for brands looking to engage an audience with one of the longest dwell times in sport.
- Summer of Sport – With The Women’s Rugby World Cup, Rugby League World Cup, and Women’s Euro’s all on the horizon, now is the time to align your brand with highly engaged sports communities.
Why Grassroot Media?
✅ The only OOH network inside grassroots football, rugby, cricket, and bowls clubhouses.
✅ Guaranteed engagement – Our audience pays to play, making them the most engaged sports fans.
✅ Fast campaign execution – Posters live in under a week, digital updates in hours.
✅ Proven results – See our Octopus Energy case study for real-world impact.
If you’d like to discuss how we can help your brand connect with real players and real fans, get in touch today!