Advertising is all about being in the right place at the right time. At Grassroot Media, we believe it’s also about the right mindset. This picture says it all.
When you think about where people engage most with advertising, you might imagine high-traffic streets, crowded stadiums, or scrolling through social media. But what about the quiet moments before a game, when players are pulling on their kit, or the downtime after a match while they relive the action with their teammates? That’s where we come in.
This photo perfectly encapsulates the power of our grassroots sports advertising network: a changing room bench, sports bags and boots scattered about, and a single, highly visible poster on the wall. No competing noise, no clutter—just a clear message in a space where attention is undivided.
Why Advertisers Love This Environment:
- Unrivalled Dwell Time: Players spend 30-45 minutes in changing rooms before and after matches. That’s not a fleeting glance on a busy street—it’s prolonged, repeated exposure.
- The Right Moment, The Right Mindset: People are getting ready for physical activity or relaxing after a game. It’s a social, team-focused environment where decisions (like what to drink at the bar or what products to buy) are often made collectively.
- No Advertising Clutter: We deliberately keep it simple. One poster per changing room. No competing brands. This exclusivity is part of what makes campaigns with us so effective.
- Authentic Connections with Audiences: Our network reaches people who pay to play their sport. They’re passionate, dedicated, and highly engaged. And crucially, they know that the brands they see on our posters and screens are supporting their club financially—so they support those brands back.
Why It Works So Well We know this works because of our results. Brands like Octopus Energy have achieved an 86% brand recall through our network, and Yorkshire Tea hit 81%. Why? Because we’re not just putting ads in front of people—we’re placing them in environments where audiences are paying attention.
What We Offer
- 1,400+ posters in changing rooms and clubhouse bars across the UK.
- 50+ digital screens in sports clubhouses showing dynamic ads during peak social times.
- Tailored campaigns ranging from a single weekend in one club to full-season, national coverage.
- Sponsorship opportunities, sampling, experiential activations, and innovative formats like 3D-printed or scratch-and-sniff posters.
- Exclusive access to our new “Play of the Month” competition, broadcasting the best grassroots action nationwide.
Join the Brands Making a Difference When you advertise with us, you’re not just buying media space—you’re investing in grassroots sports communities. Clubs receive a direct revebue share, helping them thrive. Plus, your brand becomes part of the stories, traditions, and moments that matter to players and fans.
Ready to connect with your audience in a way that genuinely resonates? Check out our case studies and see how we can help your brand make an impact: www.grassrootmedia.co.uk/blogs