Embracing Active-Social OOH Advertising with Your Stride’s Latest Campaign in Bowls Clubs
We’re thrilled to introduce the latest campaign to feature on our bowls club network… Leveraging the essence of Active-Social Out Of Home (OOH) advertising, Your Stride – a line of wearable tech designed for the dynamic over 55s – has launched a campaign that resonates deeply with its audience.
Why Bowls Clubs? Bowls clubs are more than just venues; they are a hub of social activity and engagement for their members. Our data shows that bowls clubs see a weekly footfall of over 120,000 – a staggering number that Your Stride is capitalising on. Their campaign, designed with contextual relevance to fit the environment (check out the poster design below), captures attention when our audience is most receptive: during their leisure time, which averages 4-5 hours on site, 2-3 times a week.
Integrating with the Audience’s Lifestyle Your Stride’s posters in bowls clubs not only fit with the surroundings but are also contextually relevant. They are seen by a niche, engaged audience at a time when the message about health, independence, and community support is most poignant. On top of this, the campaign is bolstered by strategically placed leaflet dispensers, allowing the audience to take the message home – ensuring Your Stride remains top of mind.
A Win-Win for Advertisers and Audience Your Stride’s campaign exemplifies how advertisements can become a natural part of the audience’s environment. With our Active-Social OOH opportunities, brands can make a meaningful connection with engaged groups, not just in bowls but also in football, cricket, and rugby clubs. These venues are where our audiences spend significant leisure time and are highly receptive to messages that align with their interests and lifestyles.
Benefits for Advertisers Partnering with Grassroot Media’s Active-Social OOH means placing your brand in the heart of community engagement. Advertisers can benefit from:
- A highly engaged and targeted audience, with a substantial time spent on site.
- Contextual relevance, ensuring your message aligns with the audience’s lifestyle and values.
- The opportunity for extended engagement through take-away leaflets.
- Clear value propositions backed by detailed audience metrics.