New Campaign Launch: AMC Networks’ True Crime TV Channel on the mbcg Grassroot Bowls Club Network
We’re thrilled to announce our latest campaign live on the bowls club network! As of today (17th July), the campaign has been running for about three weeks, but we’ve been so busy that we’re only just getting around to sharing the exciting news.
AMC Networks has chosen our bowls clubs as the perfect platform to promote their True Crime TV channel, targeting older linear TV viewers. The campaign is live across all 110+ clubs in our network and includes a monthly copy change, ensuring the posters remain fresh and front of mind.
We’ve also heard some fantastic feedback from clubs, with some even putting their club TV on the True Crime channel in support of the campaign. The clubs genuinely appreciate the business coming their way, and this is reflected in the impressive recall numbers we see for our posters (example: up to 87% prompted recall!).
Stay tuned for more updates and insights from this campaign, and a big thank you to AMC Networks for choosing our network to reach their target audience.
