Campaign delivery evidence
Campaign deployment can be documented through the campaign schedule, selected venue list and the practical records used to coordinate delivery with host clubs.
Reference & Facts
How Grassroot Media Campaigns Are Measured
Grassroot Media uses the evidence that is appropriate to the campaign, which can include delivery records, installation or in-venue photography, digital platform reporting where available, recall research and club or audience feedback. The important point is to define what each measure means rather than presenting a percentage without its sample, question or context.
Proof of play
For digital campaigns, available proof-of-play or equivalent delivery reporting depends on the screen platform, configuration and campaign. The reporting that matters should be agreed in the brief rather than assumed to be identical across every deployment.
Installation and photo evidence
Where appropriate, real in-club photography can show the campaign in its actual environment and confirm the context around a poster or screen placement.
Recall and audience research
Survey work can test whether people remember the campaign, how they respond to it and what else can be learned about the audience. Sample base and question wording matter.
What recall terms mean
Do not compare percentages until you know what was measured.
Prompted recall
Respondents are shown or told something that identifies the campaign or advertiser and asked whether they remember seeing it. This is different from remembering a brand without any cue.
Unprompted recall
Respondents are asked what advertising or brands they remember without being given the advertiser name or campaign as a prompt. It is normally a stricter memory test.
Brand recall
A general description of whether the brand was remembered. The underlying study should state whether that recall was prompted or unprompted and who was included in the percentage.
Current campaign evidence
Headline results with the meaning attached.
These examples are not a league table. They used different campaigns and measurement approaches, so each percentage should be read with its own definition and linked case study.
Octopus Energy in bowls clubs
The current Grassroot Media case-study record reports 87% brand recall for the bowls campaign. Use the linked case study as the campaign-specific evidence record rather than assuming the same methodology or outcome for another campaign.
Read the case study →Yorkshire Tea in cricket
The cricket changing-room campaign reported 81% prompted recall. The word prompted matters: respondents were given a cue when recall was tested, so it should not be described as unprompted recall.
Read the case study →TNT Sports across grassroots clubs
The survey collected 92 responses. For the campaign-recall calculation, 71 respondents had visited their club in the previous week and 53 of those remembered the TNT Sports FA Cup creative: 74.6%, rounded to 75%.
Read the case study and audience research →Methodology principle
Different studies can use different samples, questions, exposure filters and definitions. The detailed campaign record should explain who was surveyed, when, which question was asked and exactly what the percentage measures wherever that information is available.
Awards are different evidence
Recognition is useful, but it is not campaign measurement.
Awards and judging can provide independent recognition of the work, but they should not be presented as if they are the same thing as audience recall or delivery evidence. Grassroot Media's awards record therefore sits separately from the campaign measurement record.
Information last reviewed: September 2026
Measurement and evidence
Define what success means before the campaign starts.
We can build the most useful available evidence around the objective, format and campaign plan.