Reference & Facts
Frequently Asked Questions About Grassroot Media
Direct answers to the practical questions advertisers, agencies and clubs most often need to resolve. Where a subject needs more detail, the answer links to the authoritative page rather than repeating a second version of the same explanation.
Screens, posters, clubs and campaigns
Short answers with a route to the full detail.
What is Grassroot Media?
Grassroot Media is a UK media owner specialising in advertising inside grassroots football, rugby, cricket and bowls clubs. It operates digital clubhouse screens, A3 poster placements and appropriate club amplification while sharing value with participating clubs.
What sports does Grassroot Media cover?
Football, rugby, cricket and bowls. Campaigns can use one sport or combine sports where the audience, geography, timing and inventory support the plan.
How many sports clubs does Grassroot Media work with?
The current network figure is 350+ grassroots sports clubs. Current figures are maintained centrally and the factual record shows when they were last verified.
Where are Grassroot Media clubs located?
Grassroot Media works with clubs across the UK. Coverage can be viewed through the current UK Club Network page, and individual campaigns can be planned around suitable available geography.
Does Grassroot Media operate nationally?
Yes. The network operates across the UK, while campaigns can also be regional, sport-specific or otherwise targeted where the available club inventory supports the brief.
What advertising formats are available?
The core formats are portrait digital clubhouse screens and A3 posters, with club amplification or bespoke activation available where it is relevant. The format mix is planned around the campaign objective rather than applied automatically.
Where are the digital screens positioned?
Screens are positioned in appropriate clubhouse social and communal environments such as bars and lounges, where members and visitors spend time before, during and after sport. Exact placement varies by venue.
What size should digital-screen artwork be?
Grassroot Media advertiser artwork uses a portrait 1080 × 1920 pixel canvas. Physical screen sizes can vary, but the advertising creative should be prepared to this portrait resolution.
How long is a digital-screen advert?
The standard advertiser creative duration is 10 seconds. Creative should be designed to communicate clearly within that time and without relying on audio.
Do digital-screen adverts have sound?
No. Advertiser creative should work without audio. This keeps the content suitable for busy clubhouse environments and means the visual message needs to carry the communication.
Where are posters displayed?
A3 posters can appear in high-visibility club environments such as changing rooms, clubhouse bars, corridors and communal areas. Placement depends on the venue and campaign.
What size are the posters?
Grassroot Media’s managed poster network uses A3 placements. Current artwork requirements should be checked against the Artwork Guidelines before production.
Can a campaign target one sport?
Yes. Campaigns can target football, rugby, cricket or bowls, or use multiple sports where the planning case supports it.
Can campaigns target a specific region?
Yes, where the available club network supports the geography. Regional planning should be agreed against the current inventory rather than inferred from an old site list.
Can posters and screens be combined?
Yes. Posters and screens can be combined where physical repeat visibility and digital flexibility both serve the brief. The right mix depends on audience, timing, creative and available inventory.
How do sports clubs benefit from the advertising?
The model is designed so host clubs benefit through free digital screens, their own screen airtime, local sponsor opportunities, poster campaign revenue sharing and practical support. The exact benefit depends on the format and club relationship.
Who controls the club content on the screens?
The host club controls the content placed within its own airtime, including fixtures, events, notices and sponsors. Grassroot Media can help clubs create and manage that content.
Can local club sponsors appear on the screens?
Yes. Clubs can use their own allocation to give local sponsors visibility. That makes the screen a communication tool and an additional commercial asset for the host club.
Who does grassroots sports advertising reach?
It can reach players, members, volunteers, coaches, committee members, parents, supporters and visitors. Grassroot Media plans around sports people and active-social communities rather than treating the audience as generic sports spectators.
How are Grassroot Media campaigns measured?
The evidence can include campaign delivery records, photographic installation evidence, digital reporting where available, recall research and club or audience feedback. The measurement page explains why the question, sample and methodology need to sit alongside any headline percentage.
What is Active Social OOH?
Active Social OOH is Grassroot Media’s planning approach to advertising inside places where people actively participate, socialise and belong. It focuses on chosen leisure environments with context, dwell and repeat visits rather than only on people passing through a location.
Can Grassroot Media create bespoke club activations?
Yes, where the idea is relevant to the club, audience and campaign. Bespoke activity is planned case by case rather than offered as a generic add-on.
How quickly can a campaign go live?
It depends on the format, available inventory, artwork readiness, approvals, printing or delivery requirements and the number of clubs involved. Tell us the required live date early and we can advise what is realistic for the brief.
How do I plan a campaign?
Start with the objective, audience, geography, sport and timing. Grassroot Media can then recommend the most useful available combination of posters, screens and club activity.
How can my sports club join the network?
Clubs can use the For Clubs area to understand the screen and campaign model and contact Grassroot Media about joining. Suitability depends on the venue, audience, installation and current network requirements.
Why might a cricket club appear in a football campaign group, or another sport group?
Grassroot Media uses sport labels as media-planning classifications, not as a claim about a club’s legal identity. A cricket club may also host football activity or reach a football audience at different times of the year, so it can be included in an appropriate football venue group when that reflects how the site is actually used. Multi-sport venues can therefore sit in more than one campaign group.
Information last reviewed: September 2026
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