Some advertising ideas are simple because they are right.
Feed Buddy make automatic cricket bowling machines. Grassroot Media works with cricket clubs. So the campaign had a clear job: put Feed Buddy in front of the people most likely to understand the product and see the value in it.
The Feed Buddy campaign is now running on Grassroot Media screens inside cricket clubhouses, reaching players, coaches, parents, volunteers and club decision makers in the places where cricket already happens.
The first photos have started coming back from clubs, showing the ad live on screens in real clubhouse environments. That is always one of the strongest parts of a grassroots sports campaign. It is not just a digital report saying the campaign is live. It is visible proof of the brand sitting inside the community it wants to reach.
Why this works
Cricket clubs are not just places where people play sport. They are social spaces, volunteer run organisations, coaching environments, family hubs and community venues.
That means a product like Feed Buddy has several possible audiences inside the same club.
Players may see it as a way to get more batting practice.
Coaches may see it as a training aid.
Junior sections may see it as useful for development sessions.
Parents may see it as something that helps children practise at home.
Club committees may see it as an investment for members.
That is why placing the campaign inside cricket clubhouses makes sense. The product fits the environment.
More than just an advert
The campaign also shows how Grassroot Media can connect screen advertising with practical club offers.
Feed Buddy are offering cricket clubs 10% off machines and balls using the code CLUB10 at checkout. We have also added the offer to our Partner Offers page, where clubs can find products and services that may help them save money, raise money or run more effectively.
That gives the campaign a second layer.
The screen advertising builds awareness.
The Partner Offer gives clubs a simple way to take action.
This matters because many products and services are useful to clubs, but clubs are busy. They are often run by volunteers and do not always have time to search for new suppliers, discounts or ideas.
By putting relevant offers in front of clubs through both the screens and the Partner Offers page, we can help advertisers reach the right people while also giving clubs something useful.
The wider point
This is the heart of what Grassroot Media does.
We do not just reach people who watch sport. We reach people who play sport, coach sport, volunteer in sport and help keep grassroots clubs running.
For advertisers with products that fit football, rugby, cricket or bowls clubs, that creates a very direct route into active, social, community based audiences.
The Feed Buddy campaign is a strong example.
A cricket product.
Shown inside cricket clubs.
Supported by a club discount.
Delivered in a way that benefits both the advertiser and the grassroots community.
That is exactly the kind of campaign we want to do more of.
