Sponsorship and commercial assets
Identify the visibility, association, access and goodwill your club can credibly offer to local businesses.
Read the guide →
Club Support Guides
Practical ways to make your club more commercially confident.
Straightforward sponsorship, visibility, fundraising and clubhouse guidance for volunteer led grassroots sports clubs across the UK.
Built from real club questions
Useful guidance for the people who make club life happen.
These guides have grown from work originally developed through Tendring Club Support and are now being adapted for football, rugby, cricket, bowls and other grassroots clubs across the UK.
The principle is simple: use what the club already has, explain it clearly and build systems that volunteers can actually keep going.
1Start with the practical needMore income, a better sponsor pack, clearer local visibility or a screen that works harder.
2Use one guide at a timeEach guide is designed to give you a manageable next action, not another long committee task list.
3Keep the work connectedBetter visibility, sponsor delivery, local income and funding applications reinforce each other.
Start here
Seven guides that help you make more of what your club already has.
Work through them in the order that fits your club. The commercial asset, sponsor pack and pricing guides are a useful starting sequence for most clubs.
Build a sponsor pack
Create a short, clear document that gives local businesses a reason to have a conversation with your club.
Read the guide →Price sponsorship with confidence
Set fair, realistic prices without underselling the club or making promises that local businesses cannot justify.
Read the guide →Approach local businesses
Choose better prospects, use warm introductions and make the first approach clear, respectful and useful.
Read the guide →Retain and renew sponsors
Make the value visible throughout the year so renewal feels like the obvious next conversation, not an awkward last minute request.
Read the guide →Build local visibility
Make the club easier to notice, easier to understand and easier for members, supporters and businesses to back.
Read the guide →Make your clubhouse screen work harder
Use your screen to keep members informed, recognise sponsors, promote events and create practical local income opportunities.
Read the guide →More resources are coming across
Templates, worksheets and short learning sessions belong here too.
The existing Tendring Club Support work includes sponsorship templates, tracker sheets, pricing tools, email ideas and short learning sessions. This guide library is the national public home for that material as we bring it across in a clean, useful format.
Resource LibraryDownload the pilot guides, worksheets, email templates and planning tools.→Funding FinderOfficial sources for grants, facilities funding, tax relief and other independent routes.→Club Offers and fundingPartner Offers, fundraising routes and club opportunities, clearly separated from independent funding.→For ClubsExplore posters, screens, support and the wider Grassroot Media club offer.→
Club support
Need a sounding board for the next practical step?
Tell us what your club is trying to achieve. We will help you choose the most useful place to start.
Club support from Grassroot Media
Already host a Grassroot Media screen or poster frame?
Need to update content, change a screen schedule, request CMS access, discuss local advertising, move equipment or ask a practical question? Use the existing host support route and we will help you work through it.