When TNT Sports kicked off coverage of the FA Cup First Round, their campaign wasn’t just on TV, it was live inside the heart of grassroots football.
Across more than 50 clubhouses nationwide, Grassroot Media’s digital screen network delivered the TNT Sports message directly to the players, fans and volunteers who make football what it is.
These are the places where the game really lives, the changing rooms, bars and community spaces that fill up every weekend with people who play, coach and support at the true grassroots of the sport.
The Campaign
The TNT Sports FA Cup creative ran across our national football screen network throughout the First Round weekend, aligning perfectly with live match coverage and fan anticipation.
Ads were displayed in digital formats within clubhouses, sports bars and other community venues, giving TNT Sports presence at the exact moment football was being talked about, watched and played.
This campaign was more than just brand awareness; it was about being part of the grassroots conversation, where football isn’t only viewed, but lived.
The Impact
Grassroot Media’s screens sit in high-dwell, high-engagement environments, meaning ads don’t just get glanced at, they get noticed, discussed, remembered.
For TNT Sports, that meant their FA Cup messaging reached active, socially engaged adults, players, officials, parents and fans, all inside the game’s most trusted spaces.
And because every campaign on our network supports local clubs directly through our revenue-share and free-services model, TNT Sports also helped to fund community football itself.
Advertising that reaches the true grassroots, and gives back to it.
Why It Matters
Top-tier brands showing up authentically in grassroots environments is exactly what our network was built for.
As Mat Court, Managing Director of Grassroot Media, explains:
“It’s brilliant to see a broadcaster like TNT Sports championing grassroots football while activating their FA Cup partnership in real community settings. It’s exactly the kind of collaboration that makes our network special, authentic visibility that gives back.”
Campaigns like this prove what’s possible when media investment flows directly into community sport.
Real clubs. Real players. Real fans.
And advertising that truly belongs where the game is played.