GuideTendring pilot edition
Sponsorship and Commercial Assets Guide
Map the physical, digital, matchday and community assets your club can offer a sponsor.
Open PDF
Club Support Resource Library
Practical downloads for clubs that want to become more commercially confident.
Free guides, worksheets, email templates and planning tools that help volunteer led clubs build income, explain value and create stronger sponsor relationships.
A transparent note on these resources
Built through Tendring Club Support. Useful far beyond Tendring.
These PDF downloads are the original pilot editions created for Tendring clubs. The practical advice is useful to clubs across the UK, but some documents still carry Tendring references and local funding acknowledgements. National editable versions are being prepared next.
Freeto use and adapt
Start with the tool that fits the club's situation today. You do not need to use every document at once.
Start with the job
Choose the resource that helps your club move forward next.
Each section combines explanation with a practical next action. Download the PDF, use the parts that fit, and keep the final promises realistic for the people delivering them.
Understand your value
WorksheetTendring pilot edition
Asset Brainstorming Worksheet
A structured worksheet to list commercial assets, assess visibility and spot opportunities to bundle or make exclusive.
Open PDFGuideTendring pilot edition
Local Marketing and Visibility
How clubs can explain the value of repeat local visibility, familiarity and trusted community association to sponsors.
Open PDFBuild your offer
GuideTendring pilot edition
How to Create a Sponsor Pack
A practical route to a clear sponsor pack that supports conversations rather than trying to do the whole sale on its own.
Open PDFTemplateTendring pilot edition
Sponsor Pack Template
A clear structure for presenting the club, its audience, sponsorship options and next steps.
Open PDFPlanning templateTendring pilot edition
Season Sponsorship Planning Template
Set an income target, map sponsorship types, allocate responsibility and plan renewals before the season gets busy.
Open PDFPrice and protect value
GuideTendring pilot edition
Sponsorship Pricing Guide
How to set sensible sponsorship prices based on club size, local comparisons, deliverable assets and long term relationships.
Open PDFWorksheetTendring pilot edition
Sponsorship Pricing Worksheet
A practical internal worksheet for commercial inventory, local comparisons, price ranges and minimum acceptable positions.
Open PDFGuideTendring pilot edition
Guide to Negotiating
Practical techniques for making a sponsor feel the deal works, without giving away value unnecessarily.
Open PDFWorksheetTendring pilot edition
Sponsorship Negotiation Planner
Prepare the sponsor priorities, your minimum position, value adds and conditional trade options before a conversation.
Open PDFFind, approach and renew sponsors
GuideTendring pilot edition
Approaching Local Businesses
A calm, relationship led approach to choosing likely sponsors, making first contact and following up without pressure.
Open PDFEmail templateTendring pilot edition
Initial Sponsorship Email Template
Two concise, human starting emails for inviting a local business into a sponsorship conversation.
Open PDFEmail templateTendring pilot edition
Sponsorship Follow Up Email Template
Three professional follow ups that keep a sponsorship conversation moving without becoming a chase.
Open PDFEmail templateTendring pilot edition
Sponsorship Renewal Email Template
A confident renewal route that thanks the sponsor, explains impact and makes continuation feel normal.
Open PDFAgreement templateTendring pilot edition
Simple Sponsorship Agreement Template
A straightforward written agreement for setting out the sponsorship period, benefits, payment terms and expectations.
General guidance only, not legal advice.
Open PDFA simple order for most clubs
Map the value. Build the offer. Then start the conversation.
The commercial assets guide, asset brainstorming worksheet, sponsor pack guide and pricing guide are the most useful starting sequence for most clubs. Once that foundation is clear, use the email templates and planning tools to build momentum.
1. Identify the assets you already haveStart with the club, not a blank sponsor brochure.→2. Turn the assets into a clear offerBuild something a local business can understand quickly.→3. Set sensible prices and protect valueUse ranges, clear scope and realistic delivery.→4. Start the right local conversationsUse introductions, short emails and respectful follow up.→
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