Screens live the same day. Posters up by Saturday.
Last Thursday afternoon (14th August 2025) Bite Back sent us their creative. By that evening, their digital screen advert was live. Posters were delivered to Grassroot Media HQ the same day and on club walls by Saturday.
There are not many media owners who can move that quickly. Our model lets us do it because clubs and Grassroot Media work as one team.
What the campaign is about
Bite Back is a youth-led movement fighting for every child’s right to a healthy future. Their latest campaign, #CommercialBreak, highlights how often young people are exposed to junk food ads and asks for a “commercial break”. You can read more about them here: biteback2030.com.
The message passed all regulatory checks and even won awards. Some large media owners decided they didn’t want to carry it, despite Bite Back paying them. We offered a different route. We introduced Bite Back to clubs in our network. Clubs then chose whether to support the message in their own spaces without any fee. We facilitated the process and handled the logistics, again without charging a fee.
Why this fits our approach
- Clubs are in control: it is their space. We bring opportunities and make delivery easy.
- We can move fast: remote screen management and a ready poster network following our unique decentralised poster installation model means hours not weeks.
- We keep it simple: we handle creative scheduling and delivery so clubs don’t have to, and advertisers can trust the right ad ends up at the right place at the right time.
Speed in action
- Thursday afternoon: artwork delivered to us
- Thursday evening: screen content live across participating clubs
- Saturday: posters up in participating venues
Clubs opted in within hours. Some ran screens, some posters, others both. Each chose what worked best for them.
A note for brands and agencies
We work with agencies and brands across many categories. We keep our tone respectful and avoid taking sides. For this project the story is about clubs showing support for young people and healthy communities.
When you brief us, we can deliver broad national reach or targeted rollouts by sport and region. Participation is always club-led, and we scale coverage to the footprint your brief requires.
What this means for future campaigns
If you are a brand or agency you can expect the same pace and care we brought to Bite Back:
- Targeting by sport, region and venue type
- Creative versions tailored for different club contexts
- Proof of play and photo capture for reporting (and PR)
- Rapid turnaround when timing matters around fixtures or events