Practical guides and resources to help grassroots sports clubs raise more income, promote themselves better and make more of their facilities.
Grassroot Media works with hundreds of football, rugby, cricket and bowls clubs across the UK. We see first hand how much clubs do with limited time, stretched volunteers and ever rising costs.
Alongside helping clubs benefit from national advertising campaigns, we are building a growing library of practical support guides designed to help clubs become more commercially confident and more sustainable.
These resources focus on the real questions clubs ask us about sponsorship, local business support, clubhouse income and how to turn good ideas into something that works in practice.
Sponsorship and commercial income
Make more of what your club already has
Most clubs have more to offer sponsors than they first realise. Pitchside boards, shirts, newsletters, social media, events, digital screens, matchday audiences and community credibility can all have value when packaged clearly.
These guides are designed to help clubs understand their commercial assets, price them more confidently and present them in a way that local businesses can easily understand.
Sponsorship and commercial assets guide
Identify what your club can offer sponsors, beyond the obvious.
A practical starting point for clubs that want to build a stronger sponsorship proposition.
Building a sponsor pack
Create a simple, professional document that helps businesses understand why they should support your club.
Includes what to put in it, how to structure it and what to avoid.
Pricing your sponsorship
Work out sensible sponsorship prices without underselling your club or making the offer feel unrealistic.
A clear approach to valuing visibility, access and community connection.
Approaching local businesses
How to make first contact, explain the opportunity and start sponsorship conversations with confidence.
Useful for committee members, commercial volunteers and anyone helping the club bring in support.
Marketing and visibility
Help more people understand what your club offers
A club can be doing brilliant things, but if local people do not hear about them, opportunities are missed. Better visibility can help with recruitment, sponsorship, events, fundraising and community support.
Local marketing and visibility
Simple ways to make your club easier to notice, easier to understand and easier to support.
Covers local media, social posts, community noticeboards, websites and making the club feel active from the outside.
Each session builds on the previous one. For best results, work through them in order and complete the relevant worksheet as you go.
Clubhouse revenue ideas
Turn your clubhouse into a stronger asset
For many grassroots clubs, the clubhouse is one of the biggest untapped opportunities. Small improvements to events, social nights and member engagement can help create extra income while strengthening the club community.
How darts can help your club generate more income
Could darts bring more people into your clubhouse, create an extra social night and boost bar income?
A practical guide covering setup, event ideas, income opportunities and how clubs can get started.
Partner offers for clubs
Useful opportunities from organisations that want to support grassroots sport
We also work with selected partners who can help clubs save money, raise funds or access useful services. Where we recommend an offer, it is because we believe it could provide practical value to the clubs we work with.
Need something not covered here?
We are continuing to build this resource library around the questions clubs ask us most often. If there is a topic you would like us to cover, or a challenge your club is currently working through, let us know.