What We Do

Football team celebrating together on the pitch after a match, wearing green and black striped shirts, representing the spirit of grassroots sport.

Mission & Impact

Reaching the heart of grassroots sport

Our ads reach people who pay to play: active, social, and deeply engaged.

Footballers, cricketers, rugby players and bowls enthusiasts who spend hours every week in their clubs.

350+

Clubs across the UK

2,500+

Poster frames

100+

Digital screens

4.3m+

Impacts per week

Every campaign supports the clubs that keep grassroots sport alive

Campaigns that stick

Adidas “You Got This” campaign shown on a Grassroot Media digital screen inside a football club bar, reaching active grassroots players

Adidas

76% recall among footballers

British Army recruitment campaign running on a Grassroot Media digital screen at a football club, targeting active social sports audiences

British Army

Increased local engagement and recruits from a seven month campaign

Octopus Energy promotional poster displayed at Waveney Bowling Club through Grassroot Media’s advertising network

Octopus Energy

87% recall among bowls players, with us for two years

AMC True Crime “Bloodline Detectives” advertising poster inside a bowls club, part of Grassroot Media’s grassroots sports poster network

AMC True Crime

Reached niche social audiences through bowls clubs, entering third year of advertising with us

Every campaign helps local sport thrive.

Clubs receive free advertising infrastructure, design support and income from campaigns.

It funds repairs, equipment and keeps grassroots sport alive.

Bowls club member pointing to a Grassroot Media digital screen promoting a nearby café, showing how local advertising helps support grassroots sports clubs
Grassroots sports club volunteers repairing and maintaining their playing surface, funded in part through advertising partnerships managed by Grassroot Media

Ready to reach real people in real places?