Categories
Advertising Insight

Contextual Creative: When the Environment Becomes Part of the Advertising Idea

A bowls clubhouse can contribute more than an audience. Using TRUE CRIME’s Judge Judy creative as a starting point, Mat Court explains why the setting belongs in the creative brief.Continue readingContextual Creative: When the Environment Becomes Part of the Advertising Idea

Categories
Advertising Insight

People Don’t Hate Advertising. They Hate Irrelevant Advertising.

What TRUE CRIME’s latest bowls club creative tells us about the power of contextual advertising and why relevance can change the way an audience experiences an advert.Continue readingPeople Don’t Hate Advertising. They Hate Irrelevant Advertising.