Tag: Contextual Creative

Contextual Creative: When the Environment Becomes Part of the Advertising Idea

TRUE CRIME’s Judge Judy creative connects the programme with the bowls environment in which it appears.

A bowls clubhouse can contribute more than an audience. Using TRUE CRIME’s Judge Judy creative as a starting point, Mat Court explains why the setting belongs in the creative brief.Continue readingContextual Creative: When the Environment Becomes Part of the Advertising Idea